About Us
directline uk holidays is part of Holidayline (UK) Ltd.
Holidayline (UK) Ltd was founded as a traditional travel agency in 1992. Since then, our experienced and friendly team has been offering impartial and well-informed advice to thousands of holidaymakers. Now focused entirely online, our mission to become the ultimate one stop online travel shop for all holiday types continues with our latest addition to the directline holidays travel family of travel sites - UK holidays. Our heritage and expertise in travel enables us to offer you great value across all the top UK holiday spots.
Our family of websites
We launched our first website in 2000 and over the years have added 5 more offering the following:
directline-citybreaks.co.uk city breaks
directline-skiing.co.uk ski holidays
directline-hotels.co.uk cheap hotels
directline-flights.co.uk cheap flights
directline-holidays.co.uk holidays
directline-cruises.co.uk cruises
Our Partners
Over the years we've worked with Google, Microsoft, Yahoo, Tripadvisor, Facebook, Lonelyplanet, ABTA, ATOL and many others to make people aware of our websites. You may have seen us on one of these sites at some point in time or even visited us from one of these sites today!
We work with GEOtrust to make sure that every booking is made in a secure environment (SSL to industry standards).

Advantage Travel Agents
Holidayline (UK) Ltd is a member of Advantage Travel Agents. This is the largest and most progressive consortium in the travel industry and gives us the buying strength of much larger companies meaning that you get the best holiday deals available. We remain independent of tour operators, airlines and high street travel agents so we are free to offer you the best deal available and aren't forced, like some travel agents, just to recommend a single company's products.
Industry Recognition
In recognition of our signifiant growth, we are proud to rank 35th in the 2009 Sunday Times Fast Track 100. Ongoing investment in the best technology and our ability to reflect changing consumer habits and demand is key to achieving this. We are also voted by Hitwise as one of the UK’s top 10 online travel agencies for attracting over 2 million visitors per month to our group of travel websites.
Investors in People
Holidayline (UK) Ltd is recognised as having achieved the "Investors in People standard". Investors in People provides a staff development framework that mirrors the business planning cycle (plan, do, review) making it clear for organisations to follow and implement in their own planning cycle. For over twelve years our experienced team has been offering impartial and well-informed advice to thousands of holidaymakers.
